Brand Story

KETANOO was born from a bold belief: linen deserves more.
For too long, this timeless fabric has been limited to summer—misunderstood and overlooked. We're here to change that.
Rooted in the legacy of Egypt’s Ketan and powered by Egyptian craftsmanship, KETANOO redefines linen for the modern world—versatile, elevated, and seasonless.
Our pieces move effortlessly from day to night, classic to bold.

This isn’t just fashion. It's a movement.
A movement to reclaim linen’s place in everyday life.

KETANOO is linen for everyone. For every moment. Everywhere.
This is more than just a fashion brand; it's a linen revolution.